Individual Consumer Decision-Making Process Paper Essay

Individual Consumer Decision-Making Process Paper - Essay Example In this paper, we will discuss the ways marketers can use the consumer decision-making process to drive buyer’s actions. The paper will also include a discussion on the impact of marketing on consumer satisfaction. As Tatum (n.d.) states, â€Å"with most customer buying process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled†. At this stage of consumer buying process, consumers identify their needs and then carryout a search for the available alternatives. At this stage, marketers determine the needs of the customers to know what strategies they should use to make people buy their products. Moreover, marketers can look at various aspects of the requirements of the customers to know whether their marketing strategies will be able to drive customer focus or they need some modifications to make their products attractive for the customers. Problem recognition stage is of great importance in the overall consumer buying process because this is the stage when a customer makes out whether he/she should continue with the buying process or not. This stage is dependent somewhat on the marketing of products. i.e. people first look at the advertisements of new products and then if they like some particular product, they make up their mind to continue the buying process. At this stage of the buying process, a customer searches for some available alternatives which are similar to the product they are intending to buy. If they find some better product from the same product range, they shift their choice to that item and discard their decision to buy the already chosen product. Consumers explore promotional materials and product’s history gain information about the desired product (Stroebel, 2011). From the perspective of consumers, search for the alternatives refer to the search for companies that manufacture the desired product. Marketers can play a vital role at this stage

Transportation and Facilities Management role in Military Essay

Transportation and Facilities Management role in Military - Essay Example In the proving this commitment, the US Army Force has a well instituted program scale named Optimal Stationing Army Force (OSAF) that has helped in setting and making of viable organizational strategies (Dell 421). OSAF has fundamentally helped the US Army in organizing various installation programs and setting up of operational platform for the US Army Force. The Optimal Stationing Army Force has been significantly applied in the 2005 Base Realignment and Closure (BRAC). The OSAF provides a significant tool for planning and scheduling the installation and reinforcement of the military forces in manner destined at cutting expenditure and resources spent in maintaining and sustaining the US Army (Dell 421). Every military plan conducted on the basis of the OSAF is done in such way that it will be implemented under the lowest possible cost. OSAF program dictates that every stationing plan for any army unit has to meet particular standards without which the particular unit may be disreg arded. The standards include the availability of field for maneuver training, buildings and various requirements for training a unit. The OSAF also provides strict and explicit mechanism for determining and evaluating every station plan. With the provisions in the OSAF, Army leaders have been able to guide stationing analysts on the appropriate channels and systems to rely upon, those to change and those to ignore in making decisions that meet qualitative and qualitative metrics of Army Stationing. Furthermore, Army has substantially used the OSAF program as a tool for determining appropriate conditioning of various facilities as well as upgrading the underdeveloped and outdated facilities (Dell 423). The Optimal Stationing Army Force (OSAF) is said to cover and perhaps judgmental of only five types of Army installations out of the total thirteen types of the Army installation. The five types of installation stations run by OSAF include the maneuver centers, professional schools con trol and command, major training bases and training schools. As observed by Dell the installation centers operated by OSAF are somewhat different from the other centers not operated by OSAF as determined by the high population of soldiers in the OSAF operated stations (424). In dictating the installation costs, OSAF uses the principles of the Cost of Base Realignment Action (COBRA) Army to arrive at the per-person cost of running particular installation station. The cost of running an individual installation station is calculated in terms of the location, medical costs, repair costs housing operations, modernization costs and the amount of allowances offered. According to Dell the installation programs of various stations face numerous problems and challenges that are however solved and settled by the OSAF (424). One of the noted problems that faces and affects the smooth achievement of the installation programs in various stations is the unpredictability of the actual costs and exp enditures. This results from the variability in the installation costs of different units in particular stations. Another problem faced in the installation program of stations relies upon the high transport costs of the soldiers and their families during their